Wait, That's a Logo...?

I am looking at my local competition on facebook and some of the things I see shock me. Some people's work is just so terrible. I ran across my recent exes "photography" page and he used a generic script typeface to make a logo and it was just God awful...I mean seriously, if you don't get it hire a fucking professional for Christ's sake.

I mean...How does one react to this?

........